Schools Training

Video From U of T Professor Goes Viral

21 FEB 2012
Topic : Education News

Dr. Mike Evans, a family physician and associate professor of family medicine and public health at the University of Toronto (not to mention the founder of the Health Design Lab at the Li Ka Shing Knowledge Institute) has seen a health video he helped produce go viral.

The video, entitled “23 ½ hours”, is a nine-minute animated short that uses hand-drawn images on a whiteboard. Its title is a tongue-in-cheek way of saying that just 30 minutes a day of moderate exercise is the best thing you can do for your health.

“Most people are visual learners,” Dr. Evans told University Affairs, explaining how and why he decided to work with illustrator Liisa Sorsa and documentary filmmaker Nick de Pencier, who collaborated on the video’s unique visual style.

Dr. Evans is responsible for all the scientific evidence in the video, which in less than three months, has generated just under two million views on YouTube. Unsurprisingly, the three are now being asked for advice. “I keep getting asked to speak on how to make a viral health video,” Dr. Evans said. “I guess you have a message that people want to hear, and in a format that is unexpected.”

The team is planning to bank on this unexpected success however, and they hope to produce another 10 or so videos this year alone, all of which would cover similar health topics and issues. Stay tuned.

Check out “23 ½ hours” by Dr. Mike Evans, Liisa Sorsa and Nick de Pencier:

What do you think of this video?