Schools Training

How to get publicity for your student art work

4 MAR 2014

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Getting critics to write about your work is a crucial part of being a successful artist. But, like almost everything else in the art world, it’s fiercely competitive. So you need to know what you’re doing if you are going to succeed.

Getting press for your work when you’re still a student might seem daunting, but it can help you to build a name for yourself when you graduate.

The first thing to bear in mind is that critics are inundated with requests from galleries and artists to come and look at their work.

JJ Charlesworth, associate editor of Art Review, says: “I get a minimum of 80 approaches from galleries a day, which I obviously don’t get time to read in depth.”

As a student, you should learn how to write a good press release that’s clear and concise. You need to get to the point quickly, because if you haven’t grabbed the interest of the reader within the first paragraph, your release will go straight in the bin. Save longer pieces of writing for your website, if you have one.

“My particular bugbear is press releases that contain a lot of art world jargon. It’s so boring. A lot of releases are over-written, they assume you are going to read 500 words without realising you’ve got another 100 releases to make sense of that day,” says Charlesworth.

Students need to realise that the only function of a press release is to spark someone’s interest in who they are and what they do. Obviously there are a lot of more established artists out there, so young artists really need to stand out to catch attention.”

Magazine editors often commission articles in response to suggestions from their writers, so sending material to the magazine office alone is not enough. Your press release needs to be sent individually to each member of the editorial team and all the freelance writers who contribute to it.

Getting the personal email addresses of freelance writers is easier than you think as a lot of them have websites.


Read full article: The Guardian