Schools Training

Higher Education Marketing Releases eBook: “Digital Marketing for Higher Ed: Reviewing 2012 Trends to Jump Start 2013”

4 FEB 2013
Topic : Education News

Digital marketing firm publishes free eBook on the most relevant trends in higher ed 

Higher Education Marketing recently released their eBook, “Digital Marketing for Higher Ed: Reviewing 2012 Trends to Jump Start 2013.”


Available by free download directly on the Higher Education Marketing website, the eBook offers a digest of the most relevant digital marketing topics and trends that occurred in 2012, and provides insight on how these trends can shape what the higher ed industry can expect in 2013.


The topics were chosen according to the most read posts on the company’s blog, which is dedicated to providing news and tips on digital marketing for higher ed.


“Last year was a really active year for digital marketing in the higher ed industry. There were a lot of new developments and many new practices were introduced,” says Philippe Taza, CEO and Digital Analyst. “We wanted to touch on what our readers were most interested in while knowing that these interests will persist in 2013.”


The topics discussed in the eBook fall into one of six sections, each relating to a distinct digital marketing practice:


Each section includes two of the most read blog posts relating to that practice, and is prefaced with a note by one of Higher Education Marketing’s in-house team members.


“We wanted to offer our readers a publication that they can refer to quickly and share easily,” says Taza. “Ideally, the topics in the eBook will not only give our readers a better grasp on digital marketing for higher ed, but they will also spark discussion.”


As a marketing firm that works directly with colleges and universities, Higher Education Marketing specializes in analytics-driven marketing solutions, including Google Analytics, Education Lead Generation, Search Engine Optimization, Social Media Marketing, Content Development, Mobile Marketing and Pay per Click Marketing, as well as other education marketing strategies.


Since their establishment in 2008, Higher Education Marketing has seen significant growth, working with higher ed institutions in both Canada and the United States. Higher Education Marketing’s focused experience in the education marketplace enables the company to bring a deep understanding of education lead generation, recruitment, and the general marketing needs of its college and university clients. Expertise in analytics and digital marketing provides its clients with cutting-edge technical and tactical online marketing strategy and solutions.


Download Digital Marketing for Higher Ed: Reviewing 2012 Trends to Jump Start 2013 for free.