Schools Training

Higher Education Marketing Publishes Case Study of Western University of Health Sciences

22 JAN 2013
Topic : Education News

Higher Education Marketing recently published an in-depth case study that details the results of their online marketing services for Western University of Health Sciences.


As a marketing firm that works directly with colleges and universities, Higher Education Marketing specializes in analytics-driven marketing solutions, including Google Analytics, Lead Generation, Search Engine Optimization, Social Media Marketing, Mobile Marketing and Pay per Click Marketing, as well as other education marketing strategies.


WesternU contracted Higher Education Marketing to help improve the university’s web ecosystem and to gain a fuller understanding of overall visitor behaviour, as well as the lead generation and student registration, that occurs on their websites.


Published directly on the marketing firm’s website, the analytics case study highlights the challenges of the mandate and the solutions HEM designed and implemented. The methods and strategies used provided WesternU with the following results:



  • WesternU managers can now fully track student registrations across their websites, subdomains and the internal Banner registration pages.


  • Custom monthly reports provide managers with regular updates, essential statistics and analyses.


  • Tracking of library downloads resulted in an increased investment in server capacity to better serve student access requirements.



Since their establishment in 2008, Higher Education Marketing has seen significant growth, working directly with colleges and universities in Canada and the United States. Higher Education Marketing’s focused experience in the education marketplace enables the company to bring a deep understanding of lead generation, recruitment, and the general marketing needs of its college and university clients. Expertise in analytics and digital marketing provides its clients with cutting-edge technical and tactical online marketing strategy and solutions.



Founded in 1977, Western University of Health Sciences is a non-profit, graduate university offering doctorate, master and certificate programs at their campuses in Pomona, California and Lebanon, Oregon. WesternU is one of the largest graduate schools for the health professions in California, and their alumni rank among the very top leaders in health care and medicine throughout the US and the world.