Getting Your Wedding and Event DJ Business Off The Ground
Career Path : Arts and Entertainment
People need music, especially during momentous events. This is why professional disc jockeys are becoming more in demand—and why wedding and even DJ businesses are booming. Whether you’re a musician or a recent graduate from an audio engineering school, starting your own DJ business can be an enjoyable way to earn money. But growing your business entails more than your passion for and knowledge of music. Here are some indispensable tips to follow:
Choose a Name
Anything fun and professional that projects your business as legitimate is a good choice. Be creative but don’t forget the commercial aspect. Pick a name that’s easy to recall or one that resonates well with customers.
Know Your Competitors
How much are they charging? What type of packages or services are they offering? You don’t have to copy everything they do. The point is to get a feel for the business. Only then can you experiment with new business ideas. More importantly, you also have understand the local competition from a bird’s-eye view. What kind of events do they cater to? They may be big on weddings—but what about other events? The local competition has probably ignored other events. Search for possible opportunities others have missed.
Improve Your Techniques
A decent knowledge of music is good. But good isn’t always enough especially when the competition is tough. Sign up for audio courses in your spare time or enroll at a DJ School and learn something valuable. Short-term audio courses or months spent in a DJ School can boost your creativity. You can pick up new techniques or develop an appreciation for other music genre while attending them.
Decide to Do Things Better
Everybody likes to do things differently. It sounds cool, yes, but the most important question really is: why should clients choose you over a dozen of potential candidates? DJs who succeeded in getting their businesses off the ground follow the time-tested rule of “doing things better” than the rest. They are impressively too good to be ignored.
Act and Think Like a Professional
As a starting DJ business, you can settle for a few high-quality pieces of equipment that offers the best possible experience. But professionalism, especially in this trade, is not just about buying the right (and expensive) tools. A lot of DJs relish their “hip” status and forget that they are paid to deliver a service. Have fun on the job but don’t forget that you’re running a business too.
Promote Your Business
You don’t need a marketing degree for this, as this is a common set of skills taught in DJ School, and you don’t need a lot of money to promote your services either. Simply start with a stack of business cards and give them to friends, family and neighbors, or attendees at your performances. Create a website and a social media presence targeting your local community.
Visit Trebas Institute for more information on other career paths in entertainment, like film schools in Canada.