Schools Training

Web Design Trends of 2013

15 MAR 2013
Career Path : Graphic Design

Continuous change is inherent in the world of web design but as new technologies gain wider acceptance and the general population grows increasingly tech-savvy, design innovation is more exciting than ever. Many of these trends celebrate the inevitable victory of content over fly-by-night style fads while acknowledging the interconnectedness between mediums and platforms in encouraging “future-proof” integration.

Responsive Design

This is indisputably the top trend going in 2013. With a growing segment of the population accessing the web via smartphones and tablets, it is important to develop for varying screen resolutions, considering from inception not only desktop and mobile devices but also planning how websites will adapt to larger and different types of displays. Nearly all newly released themes in the WordPress market come fully mobile-optimized and “responsive.” A single set of codes which run perfectly on all devices can potentially incorporate more elaborate graphics into layouts as browser windows expand, thereby future-proofing digital communications by being prepared for new display developments.

Retina Display

Retina screens are twice, or even up to four times as dense as an average LCD – twice as many digital pixels now fit into the space of the same amount of physical pixels. This means that to prevent image-heavy sites from appearing grainy, web designers must first sample images at double the resolution and then save a standard version at half the size. There is a JavaScript library for performing scalable web design automatically at retina.js.

Simpler Aesthetic Design

As Leonardo da Vinci once said: “Simplicity is the ultimate sophistication.” With this in mind, computer courses are encouraging designers to build increasingly lean and minimalistic sites that load quicker and focus on easily useable content. This applies particularly to merchant landing pages, which should focus on readability and a straight-forward ordering process to entice busy consumers. Some of the better designs include:

– Typography taking centre stage, with more inventive and dynamic ways of presenting words as a decorative element, with content-based layouts easier to make responsive

– Full page backgrounds with large photos or detailed illustrations to capture attention with eye-pleasing visuals, nicely establishing a website’s mood

– Single-page layouts offer users a quick way to get what they came for in a captivating design, perhaps fixing the navigation bar at the top of the window even when scrolling down

– More white space creates uncluttered design and an air of professional directness

– Calmer, more consistent colour schemes focus attention on text and content

– Circular design elements generally fit into any layout block and have a clean, intuitive feel


While web design courses will increasingly focus on mobile-first functionality and the integration of cutting edge technologies, there will be a swing towards better layout in 2013. With applications like Twitter Bootstrap making web creation more accessible to the common person, there will be an upsurge in user-friendly sites that simply look beautiful.


Visit Oulton College for more information on web design innovations in a computer college.