Vancouver Likes to Share: Peer-to-Peer Services on the Rise
Career Path : Hospitality
This week, the Canadian Tourism College blog looks at the rise of peer-to-peer sharing services and how they appeal to both locals and tourists in Vancouver, BC. The city was the first in the world to introduce informal car rental services with Modo back in 1997. Since then, the sharing economy has continued to boom, offering visitors alternatives to traditional hospitality models and a chance to better connect with locals. The blog post, Vancouver Likes to Share: Peer-to-Peer Services on the Rise, reveals that the government is following the movement closely:
According to the Canadian Tourism Commission, trends in travel and tourism are being shaped by a growing interest in the sharing economy. And Vancouver is at the forefront of the revolution, facilitating the sharing of a multitude of services including builder’s tools and pop-up libraries, apartments for short-term rental, and collaborative rideshares. Appealing to tourists and locals alike, the sharing economy provides access to useful items and experiences that consumers want, but feel no need to own outright. Sharing has economic advantages, can be arranged on the run via mobile technology, and provides an alluring sense of authenticity and social connection.
Aside from convenience and the ability to make new friends, the sharing economy empowers both users and vendors to negotiate their own terms and rates. It marks a dramatic shift away from conventional business models that offer a restricted variety of services and allow little room for debate regarding price. Peer-to-peer selling also denotes a movement away from ownership – whether it’s a drill for a home improvement project or a car for day trips to Whistler – consumers are happy to borrow rather than buy. And tourists get to feel like locals by immersing themselves in the people and places that make Vancouver unique.