Schools Training

A Tailor-Made Corporate Event

15 NOV 2012
Career Path : Hospitality

Trade fairs, conferences, and seminars are three types of events that are all great ways to allow people of the same industry to get together in a non-competitive atmosphere for mutual exchange of information, and to expand their professional network. It is important for people of business to occasionally put the bottom line of buying and selling on hold purely for the sake of the advancement of industry expertise. This way everyone working in the industry, as well as the average person who depends or benefits on the products of that industry, can count on a continual improvement of the quality of business and its fruits.


Event planners have a responsibility to understand these three different kinds of sponsored events. Trade shows allow companies and individuals to demonstrate and inform other industry people and the public to new developments in an open, market-place style atmosphere. Conferences have more of an academic feel as opposed to the market-place feel of trade shows, with representatives giving lectures, taking part in debates, and fielding questions regarding their subject. Seminars normally focus on one specific subject, and combines information sessions with exercises and trial periods.


But it is not only the three styles of corporate events that the event planner must know. It is up to them to take the time and do their research regarding the specific industries hiring them to plan their events. Everything from the design of the space, the food being served, and the extra activities offered to the participants should be tailor-made to those attending. Here are some examples of specific industry events and what is done to customize the event.


Trade shows for new machinery: This requires large exhibition rooms with high ceilings depending on the machines. Many power outlets should be safe and secure and well distributed throughout. Lounge areas nearby to escape the noise for more private conversations are a good idea.


Teacher’s conferences: Comfortable lecture rooms with good visibility to the stage or podiums. Access to projectors, photocopy machines, and internet is important. A lot of good available coffee is also recommended.


Business motivational seminars: Large rooms for lectures with quick access to smaller rooms for group activities. Guests should also be housed in close proximity to further encourage team building during non-seminar hours, like meals and recreation.


Food fairs: Well-ventilated rooms to avoid mixing aromas between booths. Lots of garbage receptacles and regular garbage removal is very important. There should be good mix of standing and sitting room. Access to bathrooms and other sanitation stations is also needed.


These and many more diverse and unique events make up part of the education one gets in event planning courses. Learning to respond to each event’s custom needs is what makes for a great event planner, and a memorable time for everyone showing off their trade, lecturing on their skills, or simply learning about new developments in their industries.



Visit the Canadian Tourism College for more information on event planning classes.