Schools Training

Street Sales Strategy for Beginners

3 JUL 2012
Career Path : Business

Your city may have a tradition of closing down its main streets for a weekend or two each summer to open the road to pedestrians, and the sidewalks to local merchants. If all goes well, and the weather cooperates, the result may feel more like an all-out party than a sales strategy. As the owner of a store, you may think to yourself, “Wait, I don’t have any sales training in street sales. How are they different? How do I display my products effectively? What do I tell my sales management staff?”


1. You are the product


Street sales aren’t just about getting rid of old stock. They also celebrate community. They are a chance for city residents to let down the walls they build up each winter, to reconnect with their local merchants and fellow citizens. They are a chance for your shop to position itself as a true pillar of the community. It is a good sales strategy to participate in making the area around your business a better place. You don’t need any special sales training to know that customers appreciate it when merchants take a sincere interest in them. Remind your sales management staff that their main goal is to engage with potential customers. This can help them secure an immediate sale, but also – and perhaps most importantly – to cement a relationship over the long term.


2. Entertain the kids, bring in the adults


One tried and true street sales management technique is to set up a free face painting booth for your youngest customers. Mom and dad will appreciate the effort, and may use the time to peruse your wares.


3. Team up with others


One of the fun things about street sales is the street food. Arrange for a hot dog booth or lemonade stand to share your sidewalk space, and your sales management team just may reap the benefits in the form of increased sales.


4. Make it easy for your customers to buy


Some merchants focus their street sales strategy on one kind of product, for example, socks. The sales management team at a sportswear store might choose to put out a table of simple black and white men’s and women’s socks, rather than bring out their wider range of merchandise. They may have learned in sales training to focus on rounded dollar cash amounts for crowded events, e.g., two pairs of socks for $10.


5. But protect yourself


Make sure that your sales management team secures sufficient staff for outdoor sales: someone to man the cash register, someone to watch the merchandise, someone to serve the customers and use your sales strategy to guide them towards making a purchase.


Visit Fusion Learning for more information on sales strategy.