Schools Training

Start a Career in Marketing With Marketing Coordinator Courses

26 DEC 2012
Career Path : Business

Have you ever thought about breaking into Toronto’s business community? Do you think that you have a skill set that could work in the field of marketing? If so, you may want to consider taking some marketing courses. It could be just what you’ve been looking for.

Marketing coordinators have a critical role in companies: they are responsible for playing a support role to ensure that campaigns go out, communications materials are produced on time, etc. A large portion of their day is spent on the many administrative and process-based tasks that are the cornerstone of marketing departments. Because nearly all companies have departments or people responsible for the marketing function, the job prospects for marketing and sales coordinators is always strong. This is especially true of large cities with developed business communities such as Toronto.

Designed to prepare students for a career in a number of different fields, marketing coordinator courses will give you the necessary knowledge to find work in numerous specialties, for example:

  • Communications
  • Advertising
  • Direct marketing
  • Public relations
  • Market research

Within these specialties, students who have completed their marketing coordinator courses are eligible to work in many different kinds of jobs, such as:

  • Sales coordinator
  • Coordinator, marketing
  • Marketing events coordinator
  • Direct marketing coordinator

Because the job prospects are so varied, marketing coordinator courses are very comprehensive in nature. Fortunately, comprehensive doesn’t necessarily mean long, and most coordinator programs last a relatively short 43 weeks. Instruction is given by experts with years of experience in the business world. Students are encouraged to ask questions to further their understanding of the discipline during their marketing coordinator courses.

In terms of course load, students can expect to take many business-related courses, as well as courses on basic business software tools such as Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Microsoft Project, Microsoft Access, etc. Business topics covered include:

  • Business correspondence
  • Business essentials
  • Business in the digital age
  • Business presentation skills
  • Basics of customer service
  • Sales basics
  • Administration
  • Introduction to office procedures
  • Fundamentals of project management
  • Teamwork skills
  • Communications basics
  • Leadership
  • Problem solving skills

While graduates who have completed all the necessary marketing coordinator courses usually begin their careers in entry-level jobs, ambitious, hard-working employees can climb the ladder if they are so inclined.

If you love business and you’ve always wanted to have a career in business, consider taking some marketing coordinator courses. It just may be what you’re looking for.

Contact The Academy of Learning Toronto for more information on their marketing coordinator courses.