Schools Training

Social Media and the Changing Face of Travel

16 JAN 2014
Career Path : Hospitality

 

It should come as no surprise that in 2014, we are more connected than ever. One of the benefits of having a wealth of information right at your fingertips is that when you decide to take that vacation, you can plan out your trip online before you even leave your house. You can find restaurants, pick a hotel and get directions to all the hottest spots all with the click of a button or the tap of a finger. Does this mean that the future of travel is living online? This blog post by Canadian Tourism College takes a look.

“Due to the wealth of information online, travel currently involves researching recommendation whether from our own personal network or through online reviews, in order to find the best deals possible for the best quality.  According to a survey by the market research company Lab42, nearly one-third of social media users have used a mobile app to find good prices for flights and hotels, and 15% have downloaded an app specific to a certain trip. With the increasingly limited amount of time for holidays means travellers are more discerning about how they will spend their vacation time.”

We no longer have to rely on travel agents or word of mouth to find great hotels or dine in amazing restaurants when we’re going abroad. When it’s so easy to check up on how good a restaurant is before you go there, or book your spa treatment months before you go, it’s hard to deny how much of an impact social media and smartphones have had on the way we travel. Because we’re so much more aware of what’s out there, we’re becoming harder and harder to please. Then again, some people still love to just impulsively book a flight and see where it takes them. Apparently some things never change.