Schools Training

Reputation Management: Latest Tools for Business Leaders

5 DEC 2014
Career Path : Administration

reputation conceptual meter
As we move more and more into an age of rapid, digital communication, reputation management has become more important than ever. Potential customers now routinely google a business before using it and monitor news about company leaders. A positive brand reputation can be one of your most valuable marketing tools. Here are a few simple steps to manage your reputation.

1. Track Your Reputation

It is important first and foremost to know what people are saying about your business. There are several apps that scour the internet looking for mentions of your company, but many business owners find that simply setting up a Google Alert is sufficient. A Google Alert will email you whenever Google web crawlers discover a new mention of your business.

2. Reaffirm Your Brand Positivity

As with most areas of marketing, you are responsible for creating the narrative about your business. Claim and maintain social media spaces on every major social networking site. Start a blog where you discuss your brand positively on a regular basis. Send out press releases whenever your business does something noteworthy.

Make sure that any information published on the internet is search engine optimized for relevant keywords as well as your business name. This will increase customer awareness of your brand in addition to building a brand reputation. The goal is to fill the first few pages of search engine results for your business and relevant keywords with material that you have created to promote your brand.

3. Respond Promptly To Negative Feedback

When you discover that someone has mentioned your business negatively on the internet, you should deal with it immediately. Respond politely and thank the person for their feedback. Offer to rectify the issue if this is appropriate for that situation. Take steps to prevent similar events from happening in the future. If you are not experienced with these aspects of brand management, consider pursuing for an online business degree to expand your skills and knowledge. Your response to negative feedback will define your brand in many ways, so it is important to have the right approach.

Consumers expect that businesses will not always make them happy; how you respond will be what defines your brand. Further, this type of feedback presents several opportunities. First, you can identify a weak spot in your product or service. Second, you have an opportunity to respond graciously and win the respect of a fickle consumer base.

Reputation management is so important to modern business that it is a major part of the curriculum of an online MBA. Consider getting a business education online today so you can learn the skills needed to make your business a success.

What approach would you take to managing brand reputation online?