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ITB Berlin: Eye On Travel Trends 2014

18 MAR 2014

This week, the Canadian Tourism College blog reviews the top trends showcased at ITB Berlin – the world’s largest travel tradeshow. From March 5 to 8, over 100,000 visitors and exhibitors attended the event, which filled the halls of Messe Berlin Convention Center to overflowing. According to the post, ITB Berlin: Eye On Travel Trends 2014,

the number of international exhibitors at the event was higher than ever before – and this diversity means an unprecedented global overview of the niche markets and consumer trends that will shape the world of travel and tourism throughout the coming year. Members of the public enjoyed a sneak peek at cutting edge products and services, and had the opportunity to make purchases directly from exhibitors.  For professionals involved in tourism and hospitality business management, ITB Berlin 2014 has provided essential insight into what’s driving industry growth right now.

The blog post reveals three trends in particular that stood out at ITB Berlin – the rise of socially responsible tourism, a growing interest in Arab and Asian destinations, and an increased focus on LGBT-oriented travel. The socially responsible tourist is dedicated to preserving local history and environment, and responds well to culturally authentic experiences. Several representative countries showcased unique packages that would appeal to this growing demographic. LGBT seminars and consultant services were featured events at the trade show, attracting more visitors than ever, while exhibitors from the Far East and Southeast Asia were allotted entire halls in which to receive visitors and mount displays.