Schools Training

Keep Your Car Buying Experience Low-Pressure and High-Satisfaction

12 OCT 2012
Career Path : Automotive

Purchasing a car is a major investment. Cars aren’t cheap, and many people save up before deciding on which car to buy. But saving money and getting the best deal isn’t necessarily the most important factor. Buying a cheap car in the present may mean having to spend more money on servicing in the future. Aside from the financial factor, one also needs to consider reliability, fuel-economy, repair services, and overall customer satisfaction.

There are many ways to research what kind of car to buy. One can read reviews on the internet, discuss with friends how they feel about their cars, or go to a dealership. This last option is normally the most important stage of the decision, for one wants to see, feel, and most likely, test drive the car before buying. For this reason, dealing with a knowledgeable and sincere car salesman is a key factor in making the right decision. Some people hold negative stereotypes about care salesmen, but this does not need to be the case. We should rely on experts to help us make the most informed decisions for such an important investment.

Becoming a car salesman therefore comes with a responsibility to be honest and well-educated about one’s fleet, and to take the time to get to know your potential clients to offer them the best car for their needs and within their budgets. Unlike regular retail salespeople, am automobile salesperson should consider getting proper auto certification from a reputable school. Here are some things to keep in mins when preparing to purchase a car:

– Walking into a dealership – One should have the freedom to look around on one’s own without being approached immediately or too aggressively. While it is nice to be greeted, a salesperson will often give you the time and space to look around until you are ready to ask questions or get information.

– Discuss yourself: A good salesperson shouldn’t have in mind what kind of car he or she intends to sell you before getting to know a bit about your situation: financial status, driving habits, family size, etc. This way he or she will be able to assess your needs and suggest the appropriate automobile for you.

– Low pressure: You want to feel like you are there to learn before you are there to buy. It is completely acceptable if you only intend to get informed and do not have the intention of making a purchase that day, and you shouldn’t get the impression that a final sale is all the salesperson is after.

– Don’t be afraid to ask questions: The more knowledge you have, the better informed your decision will be. An automobile salesperson should be an expert in their field and a good teacher, so don’t be shy to ask as many questions as you need to in order to gain the right amount of knowledge before your purchase.

– Enduring relationships: A good purchase can mean many more good purchases down the line. A car salesman isn’t selling a car as much as establishing a long-term bond. This can be useful for future servicing as well.

Auto careers begin with manufacturing and end in sales. A successful car company depends on this final stage to put every driver into the right car.

Visit the Automotive Training Centre for more information on sales and other automotive careers.