Schools Training

5 Tips For Modern Media Makers

5 JUL 2013
Career Path : Arts and Entertainment

The key to producing high quality media is understanding your audience. Find out what they like and get to know them on a personal level. Modern media has come a long way from the black and white television screens and magazine ads. New techniques and formats allow them to use their imaginations like never before. If they can dream it, it can be reproduced into something exciting and unique.


Modern media makers have learned to reach past boundaries and delve into uncharted territory when it comes to creativity. Film schools in Canada teach you to use tried and true methods and infuse them with the newest in digital technology. With all of the new media tools to use, a designer must still remember a few tips to keep others interested in what they have to offer.


1)      Be Original – Always be original. People are more likely to show an interest in something, if they haven’t seen it before. Don’t just borrow an idea. If you use an idea from another media form, expand on it and make it your own.


2)      Send a Message – Send a message that will make people stand up and think. A pretty picture or a catchy piece of music will do wonders for a little while, but it will be forgotten as soon as the person moves on to the next article or video. Make sure whatever you create has something to say that will hold a person’s attention.


3)      Think Outside the Box – The best thing about media today is that almost anything can be accomplished with digital technology. A good film school in Toronto or other technology centres will introduce you to holograms, 3 dimensional videos and voice changers to help you make things unique. Film production programs teach videographers how to manipulate images to create scenes that would have been impossible just a few years ago.


4)      Explore New Techniques – Audio engineering courses help students learn how to do virtually anything with sound. Voices can be altered and sounds can be added or removed at will to create a wide variety of effects making any atmosphere surreal and unique. New techniques are being created in the audio/visual field every day. Explore your options and give your characters a new sound or look.


5)      Keep it Simple – Don’t over complicate things. If you are trying new techniques, only use one or two at a time. Overwhelming your audience with an extravaganza of sight and sound may be too much and cause them to lose interest. Basic formatting accompanied by a new video technique may give a project just enough flair to make it the next big thing.


Graduates of film schools in Canada who work with modern media can change the world with their creativity and imagination. By expanding their horizons and trying new things they can continue to broaden the way most people look at audio and visual employment opportunities and careers.

Visit Trebas for more information on other new media careers, like using new technology to become an event planner.