Schools Training

5 Books to Boost Your Career Savvy in Auto Sales College

27 FEB 2012
Career Path : Automotive

You’ll learn a lot in auto sales college, but that shouldn’t prevent you from doing some extra research of your own, to finesse your career and financial management skills before embarking on one of the most psychologically demanding auto careers: car sales.

1. How to Win Friends and Influence People by Dale Carnegie

“Silence is a source of great strength”

Lao Tzu

How to Win Friends… has the distinction of being one of the first self-help books ever published, as well as being one of the best selling.

It contains one of the most important secrets of auto sales. College, although important, might not teach it.

What is this piece of advice that can help advance salespeople across the land?

How to listen.

The most important thing is listening, not talking, in auto sales. College classes teach scripts, How to Win Friends reminds us that it is the wise salesperson who knows when to keep silent. Being active, engaged listeners will help graduates of auto sales college truly advance their auto careers.

2. The Power of a Positive No by William Ury

“Uncover your yes.”

This self-help book is by a Harvard specialist on negotiations who has helped mediate conflicts ranging from labour conflicts to civil wars around the world. It can help new graduates of auto sales college keep in mind what is important to them during difficult negotiations with potential clients.

Bonus: It may also help them negotiate a better starting salary as they embark on their auto careers. As an employee, you won’t be negotiating simply with your customers, but also with your employer.

3. The Wealthy Barber Returns by Dave Chilton

“Annual income twenty pound, annual expenditure nineteen six, result happiness. Annual income twenty pounds, annual expenditure twenty pound ought and six, result misery.”

Charles Dickens, David Copperfield, 1849

So you’ve finished auto sales college and managed to negotiate your first job. You are happy with the terms of your contract, but one question remains: how do you plan to spend your hard-earned money? Canadian personal finance author Dave Chilton has advice on living within your means.

4. The 7 Habits of Highly Effective People by Stephen R. Covey

This self-help book can give you tips for managing tricky situations that arise on the job after auto sales college.

5. Zen and the Art of Motorcycle Maintenance by Robert M. Pirsig

Ok, I admit it, I’m throwing this one in just for fun. Because even hardworking students of auto sales college need a laugh some time.

Enjoy your time at auto sales college and best wishes for your auto careers!

Contact the Automotive Training Centre for more information on their Car Sales Training Programs.