Schools Training

4 Ways to use Social Media to Power your Job Search

6 JUN 2014

You’ve been told time and time again that it’s important to network as much as you can when looking for work, but what exactly does that mean? Can you really tweet your way to a job, or add your future boss as a friend on Facebook? Well, yes and no. There are many ways to use social media to power your job search. Here are a few of our favourites.

Grow your professional network

Using LinkedIn, Twitter or even Facebook, there are many ways for you to grow your professional network. When applying for a job, don’t just blindly send your resume. Follow the company on Twitter and then look them up on LinkedIn. If you’re lucky, the name and profile of the hiring manager will be listed. You can look up this person on Twitter as well, and start following him or her. Though not everyone you add will follow you back, it’s still gives you a better chance of making yourself known to leaders and decision-makers. On LinkedIn, you can also try joining groups oriented towards specific interests (video professionals, for example) and participate in conversations. This may help you make new contacts.

Build your brand by being consistent

Your social media profile tells a story. What are you the expert of? How do you stand out from the pack? If you had to create a tagline to describe yourself in one sentence, what would it be? If you want to be viewed as a young professional, you can list your school and highlight certain elements of your profile, such as past projects you’ve worked on or volunteering experience, and hide items that could harm your chances with an employer, such as embarrassing photos. More than 60% of hiring managers claim that they check a candidate’s social media profile as part of the hiring process, so make sure your profile is presentable and represents yourself well. In a best case scenario, your social media profile puts a face on your resume and reinforces its main points. More importantly: make sure to be consistent over time. In other words, don’t frequently change the story that your social media profile is telling.

Make yourself easy to find

In some cases, employers will come to you instead of the other way around! Though that sounds too good to be true, there are many ways to optimize your profile to make yourself easier to find. On LinkedIn, for example, employers will often look for prospective candidates in specific groups and more. They’ll also scan the resume database of various job websites. If your resumes contains a keyword they’re looking for, your name may end up being brought to their attention.



The web economy usually works like this: You give a little, you get a little. By participating in the conversation, such as opening a blog to share educational articles or education news on a specific topic, or replying to another user’s comment, you make yourself more visible and open yourself up to new connections. On Twitter and social media in general, be generous in regards to other people’s items. Favourite or retweet their posts. You have to give attention in order to get attention!