Schools Training

4 Things To Watch Out For When Planning An Event

28 OCT 2013
Career Path : Business

Event planning is both an art and a science; there are elements that are more a matter of personal judgment, and elements whose effects are consistent. While the art of event planning will develop through experience and awareness of the industry, your event management school instructors will help you manage the information and the tools you will need to plan events successfully. Once you have the basics of event planning mastered, you’ll be able to manage a gallery opening for 60 and a concert for 6,000 with equal aplomb. Keep these event planning aspects in mind for every event you plan, and you’ll be on your way to a successful event.

1. Timing is everything. Consider who you’re hoping to get to attend, and search for events that might draw your audience away from your location. If you are planning a release party the same night as a similar, but more famous artist’s release party two towns over, you’ll either need to change the night or the hours so that people can attend both. If the venues are close by, consider cross-promoting to turn the two events into one big party.

2. Ambiance is essential. Your venue should feel like how you want your attendees to feel. Are there plush couches, soft lighting, and exotic artwork? That’s perfect for many laid back parties and events, but not for business presentations. Luckily, ambiance can be adjusted. While hauling in large furniture may not be feasible, try borrowing lamps, folding tables or chairs, artwork, or other decor items that will give your event the right ambiance.

3. Know your contracts. Your contracts for the venue, talent or other services will have conditions that you will need to abide by or risk losing a security deposit or worse, not being able to book them again. Read them carefully, have them reviewed by an expert, and ask questions if you are unsure. You may be able to have the conditions revised even after signing- but not after you’ve broken them. Your instructors at an event management school will walk you through the standard types of contracts and conditions.

4. Become a resource hoarder. If the talent you found isn’t right for one event, they may be perfect for another. This is true of every type of resource- venue, catering or lighting company, etc.- that you will use. Keep files on organizations and talent that may be of use one day, for example a list of people with top-notch DJ training or videographer skills. Even if you never use them personally, you may be able to offer useful referrals to colleagues who might return the favor.

These tips are just a first look at the work involved. If it sounds like a good fit for you, you can always try your luck in event management school and build a career from there.

Visit Trebas Institute for more information on other entertainment career paths, like how to sign up for sound engineering school.

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