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4 Tips For Clinic Websites

21 OCT 2013
Career Path : Computers and Technology

Most of the web design tips out there are for promoting a product. While you do want to attract patients to your clinic, the techniques that work for restaurants and plumbers don’t exactly apply. Here are four great tips on designing a clinic’s website:

Get a Professional

It may feel tempting to design your website on your own, but unless you’ve taken some web design courses, you probably want to hire someone else. While there are a variety of easy-to-use builders out there these days, it’s painfully obvious to most people. That being said, you don’t have to shell out big bucks in order to get a quality site. Choose a platform you know your medical office assistant can administrate and once you’ve got quality work, you should be good to go.

Watch the Colors

The layout of your clinic’s website is the first thing everyone’s introduced to. Think about it like the color of your walls. Make sure that your website has a professional tone. Bright snazzy colors might work for a pediatrics office, but you probably don’t want something too bright and engaging if you’re an oncologist. Choose colors that make people feel safe and secure.

Give Quality Content

Chances are, patients are going to come to your website looking for information, so make it easy to find! Clearly display your hours, who’s on staff, and your contact information. You can go even further if you find someone who’s taken more advanced web design courses and have them build you a module where they can schedule appointments online. Or an online contact page where they can ask your medical office assistant questions.

Many clinics have their blog cover information like local blood drives, how to keep from spreading germs, and what to do about upcoming flu season. Give patients a reason to come to your website — don’t just build SEO.

The Call-to-Action

It may seem a little bit strange to use the call-to-action on a clinic’s website, but this good sales practice has applications in the medical world as well. Your website isn’t just for current patients; hopefully you’ll be attracting new patients with it as well.

If you’re not familiar with the term, a call-to-action is simply asking the browser to do something, whether it’s to call your clinic and schedule an appointment or sign up for your monthly health newsletter. At the end of your blog post on flu shots, consider adding a line saying “Call us today to schedule your vaccine!” Try not to be too sales-y about it, though, as that puts off some patients.

A properly built clinic website is a boon to both you and your patients, making it worthwhile to invest in a designer or good quality web design courses. The right investment will pay off with big dividends for your clinic.

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